How we work
We buy your product. Then we treat your brand like equity, not inventory.
We are an authorized wholesale partner, not an agency. You sell to us at agreed pricing, we carry the inventory risk, and we operate the channel defense-first — with your team seeing everything we see.
The partnership model
Five steps from audit to open ledger.
We buy your product at wholesale and carry the inventory risk. That single fact changes every incentive in the relationship.
- 01
Audit and align
Days 1–14
We map the channel as it actually is before we touch anything.
- Full listing, review, and pricing audit
- Unauthorized-seller and MAP exposure report
- DTC cannibalization review and SKU strategy
- Agreed brand voice, pricing floor, and non-negotiables
- 02
Clean and consolidate
Days 15–45
We can clean the noise when the channel needs it — never forced if the listing is already performing.
- Unauthorized-seller takedowns and Buy Box consolidation
- MAP policy drafted and enforced
- Brand Registry alignment and listing ownership
- Catalog cleanup — variations, duplicates, suppressed ASINs
- 03
Rebuild the buyer experience
Days 30–60
We can rebuild the buyer experience to your standard, approved by your team, only when the channel needs it.
- Titles, bullets, and backend built to your style guide
- Image stacks and A+ content, on brand
- Brand Store rebuilt as a real storefront
- Review and Q&A management turned on
- 04
Buy and grow
Ongoing
We can take inventory risk and run the channel to your margin, while you keep what you need to protect.
- Wholesale POs on agreed pricing — we own the inventory
- Ninety-day rolling forecasts, no scrambling
- Advertising run to margin, not vanity ACoS
- Launch and seasonality planning with your calendar
- 05
Report in the open
Weekly and monthly
We report in the open. A full ledger, nothing curated, nothing hidden.
- Full Seller Central read access at all times
- Weekly operating note, monthly deep review
- Sourcing, pricing, velocity, spend, share, and margin
- Open-book economics — our margin and yours
Methodology
The Harbor Method.
Most Amazon partnerships fail on defense. Ours is built as a loop that compounds: Align → Protect → Grow → Report — and back again.
- 01
Align
We agree on brand voice, pricing floor, targets, and non-negotiables before a single PO.
- 02
Protect
MAP enforcement, unauthorized-seller takedowns, and Buy Box defense — every day.
- 03
Grow
Listings, A+, and advertising built around your brand and run to your margin.
- 04
Report
Full ledger. Sourcing, pricing, velocity, spend, and share — nothing hidden.
The three pillars
Protect the brand
MAP enforcement, unauthorized-seller takedowns, Buy Box consolidation, and Brand Registry alignment. Half our work is defensive, because this is where most Amazon partnerships fail.
Perfect the buyer experience
Titles, bullets, image stacks, A+ content, Brand Store, and review management — rebuilt to your style guide and approved by your marketing team. Your voice, on your channel.
Grow the revenue
Advertising run to margin rather than vanity ACoS, ninety-day rolling forecasts, launch and seasonality planning, and inventory we own so you are not carrying the channel's risk.
What makes us different
Traditional agency versus Harbor & Kin.
Model
Traditional agency
Retainer plus a percentage of revenue, often on top of hidden markups
Harbor & Kin
Wholesale — you sell to us at agreed pricing, we own the risk
Data access
Traditional agency
Their proprietary dashboard, filtered
Harbor & Kin
Full Seller Central read access, unfiltered
Contract length
Traditional agency
12 to 24 month lock-ins
Harbor & Kin
Year 1 committed, month-to-month after
Category exclusivity
Traditional agency
Works with your competitors too
Harbor & Kin
One to two brands per sub-category, no conflicts
Ad accounts
Traditional agency
Held on agency accounts, hostage on exit
Harbor & Kin
Your account, your data, yours on exit
Brand voice
Traditional agency
Rewritten for Amazon SEO
Harbor & Kin
Approved by your marketing team, style-guide adherent
Exit terms
Traditional agency
You start over when you leave
Harbor & Kin
Everything you built stays with you
Reporting
Traditional agency
Curated to look good
Harbor & Kin
Weekly and monthly, all raw data available
Trust and transparency
Not a black box. Ever.
01
Full Seller Central access
You see the same account we do — unfiltered, at all times.
02
Open-book economics
Our COGS, our margin, your margin. No hidden markups.
03
Category exclusivity
One to two brands per sub-category. No conflicts.
04
Month-to-month after Year 1
Year 1 to prove it out. No multi-year lock-ins.
05
Everything stays with you
Brand Store, A+ content, ad accounts, buyer relationships.
Category playbooks
Three categories. Three playbooks.
We work in three categories and each one gets a tailored operational playbook. Depth beats breadth.
01
Beauty & Personal Care
- Ingredient callouts on Image 3
- Skin-type, hair-type, and concern filters in title and bullets
- How-to-use video in A+ content
- Batch code and expiration transparency
- Clean, vegan, and cruelty-free badging strategy
- Sephora and Ulta pricing parity monitoring
02
Fitness & Wellness
- Third-party testing and certifications displayed (NSF, Informed Sport, USADA)
- Dosage and serving-size clarity in bullets
- Athlete and trainer testimonials in A+ content
- Stack and bundle recommendations for cross-sell
- Subscribe-and-save funnel to DTC subscription
- Category compliance on supplement claims and FDA structure/function statements
03
Home & Kitchen
- Dimension callouts on Image 2
- Material transparency — what it is made of, where it is made
- Cleaning and care instructions in A+ content
- Lifestyle imagery in real kitchens and homes, not staged sets
- Bundle strategy for kitchen sets and gift-ready Q4 packaging
- Amazon Home Renewed program eligibility
Winning together
Built to be a winning partner.
Concrete commitments — the kind you can hold us to. Not a values page.
- 01One to two brands per sub-category. We never stock a direct competitor.
- 02MAP enforced, never negotiated. Your pricing floor is a line, not a suggestion.
- 03A free channel teardown. Before any commitment — no obligation.
- 04A founder relationship. Not an account-manager rotation.
- 05Ninety-day rolling forecasts. We plan. We don't scramble.
- 06Every listing edit goes through you. Your voice, on your channel.
- 07Full Seller Central access. Sourcing, pricing, velocity, spend, and margin — unfiltered, at any time.
- 08Month-to-month after Year 1. You stay because it works, not because of a contract.
Onboarding
Thirty days to clean. Forty-five to live.
- Week 1
Discovery
Teardown review, MAP policy alignment, target categories, scope of work.
- Week 2
Paperwork
MSA, wholesale application, resale certificate, Brand Registry alignment.
- Week 3
First PO
Opening inventory, listing audit, advertising baseline.
- Week 4–6
Ramp
Listings rebuilt, MAP monitoring live, ads scaled, first weekly notes.
- Day 45
Live
The channel runs under our operation, with full Seller Central visibility for you.
- Month 3
First review
What worked, what did not, and the plan for the next ninety days.
Questions
The things founders actually ask.
SKU differentiation, subscription-priced Amazon offerings that funnel to DTC, insert cards driving to DTC, and coordinated pricing that respects your DTC subscription value. Every partnership starts with a no-cannibalization audit.
